KNWN — Brand Intelligence

Brand Intelligence

you are just a
text file. a good one.

one with opinions, taste, and a way of saying things nobody else does.

we're about to capture all of it — 100 questions, one at a time. talk or type. when we're done, you'll have a file that lets any AI write, think, and sound exactly like you.

it takes about 60–90 minutes. there are no wrong answers. just dishonest ones.

your full name

your email

question 1 of 100

Beliefs & Contrarian Takes

tap to speak your answer

✦

your progress is saved.

you're on question of 100. here's exactly how to come back and continue:

01open your browser and go to intelligence.knwntheagency.co.za

02we'll recognise you automatically and take you straight back to question

03use the same device — your progress is saved to this browser only

Compiling

building your file.

100 questions. one file. every word yours.

Your file is ready

your-name.md

voice profile · brand intelligence document

✦ what is this file?

this is your voice profile — a document that captures how you think, write, and speak. drop it into any AI and it writes like you, not like a robot.

✦ how to use it

01open claude.ai (or ChatGPT, Gemini — any AI works)
02start a new chat and upload your file
03begin every prompt with: "read [your-name].md first. then write me..."
04the AI now writes in your voice. scripts, posts, DMs, emails — all yours.
05share it with your KNWN team so everything we write starts from your truth.

✦ why 100 questions?

most people give AI vague instructions like "write conversationally." that's nothing. 100 questions forces you to articulate what you'd never say, what makes you cringe, how you actually open a piece. your refusals are your taste.

✦ update it anytime

your file isn't static. upload it back into claude and say: "add to my voice profile based on this new context." it grows with you.